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Natural Logic CEO Gil Friend on Strategic Sustainability

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My thinking about Prop 37 (GMO labeling). In case you were wondering.

[This post is by far the most liked & shared thing I've ever posted on Facebook. I'm happy to share it with you too. ] One of my personal idiosyncrasies that that I prefer to actually read ballot...

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Gratitude (a Thanksgiving meditation)

Be sure to think this day (every day?) about what you are thankful for. And who you are thankful for. And be sure to tell them. Let me start: I’m thankful for you – friends, family, colleagues,...

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Beyond “Sustainability”: the constellation of profit, brand, risk—and purpose

Beyond “sustainability.” It needs to be about more than minimizing the damage that modern society inflicts on the living systems that sustain it. And certainly more than minimizing the damage “only if...

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Energy investment & subsidies

I’ve received a number of responses to yesterdays’s post, 5 things I’ve learned in 8 weeks of sustainability conferences, ranging from incredulous to disagreeing, about some challenging statements I...

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Counting What Counts: The Evolution of New Metrics

[This article was first posted at SustainableBrands.com Dec 17, 2017.] We’ve come a long way since the first New Metrics conference seven years ago. Back then, much of our focus was stuff — resource...

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How business can learn to navigate—and thrive in—the Anthropocene

[This article was first posted at GreenBiz.com February 8, 2018.] It’s pitch dark. There’s no moon. You can’t find your map. The ground shifts beneath your feet. You grope tentatively to detect sure...

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Business Risk & Strategic Duty—Moving beyond quarterly capitalism in a...

[[This article was first posted at GreenBiz.com May 22, 2018.] First in a two-part series on business risk and strategic duty. My sustainability work over the past several decades has focused on value...

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News from Natural Logic: Welcome back! New offers. Get the sizzle. And join...

Now that I’ve wrapped up my five year “secondment” as the first Chief Sustainability Officer for the City of Palo Alto, I’m back in the saddle at Natural Logic (with a little side gig as Expert in...

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To CalPERS Board. Re: Sustainable investment & Divestment Overview

Sent to the CalPERS Board, with regard to the 3/18/19 meeting discussion of: Sustainable investment & CalPERS Divestment Overview. If you want to send your own, the address is board@calpers.ca.gov...

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Gil Friend and Nora Bateson: A conversation at the edge of now

Invitation #1: In just two weeks, I’ll be kicking off my new series of intimate conversations with some of the most provocative thinkers I know. We’ll start with the remarkable Nora Bateson and the...

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Just added: Nora Bateson & Gil Friend: Warm Data at the Edge of Now

On April 2, Nora Bateson and Gil Friend will meet at the Commonwealth Club in San Francisco for A Conversation at the Edge of Now, (the first in a new series from Natural Logic). It’s an honor to be...

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Walking the Talk: What the CEO “Purpose of Business” Declaration Is — and...

[This article was originially posted on LinkedIn August 23, 2019; join the discussion there.] Walking the talk begins with the talk. But you’ve got to walk. <tl;dr> Milton Friedman was wrong....

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“The only way out is through”— Reflections on covid, climate, crisis,...

[Originally posted to LinkedIn] The pandemic’s risks arise in at least three dimensions: medical; psychological; social/political. And a challenge arises for each us in one very particular dimension:...

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While Covid grips our minds…the climate crisis looms not far behind

How shall we live, in the midst of what Equilibrium Capital CEO Dave Chen calls “a live-fire rehearsal for climate change”? While Covid grips our minds, the climate crisis looms not far behind. They...

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Is it VUCA yet? Changing At The Speed of Now.

Please join me Tuesday June 16, 12:30p-2:00p Pacific Time for the fifth in our series of online conversations, exploring how we all might live with grace, calm and power in this VUCA world—and help...

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News & Thoughts: The Certainty of Uncertainty, and The Problem with Purpose

“The ultimate, hidden truth of the world, is that it is something that we make, and could just as easily make differently.” —David Graeber, RIP Happy new year, and welcome back—to a year that we all...

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“It just spiraled out of control”

I just watched Greta Thunberg’s recent interview with the Financial Times. Greta seems not to be trapped by the past (in the ways that most of us are) in her calls to “treat the crisis as a crisis,”...

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My most recent interview: Purpose, Courage, the SDGs, and creating new worlds

Sandra Pina of Quiero/Madrid interviews me about purpose, courage, the SDGs, and creating new worlds—and new ways of doing business that serve both stakeholders and the living systems of this planet,...

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REGISTER NOW: Living Between Worlds, with Grace, Dignity, and Power—April 21,...

People are hungry for meaningful conversations—that move worlds. Let’s have some! Last year, in the early days of the pandemic, some 500 people joined me for a series of online conversations about...

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